The 50 guests, leisure tourism professionals, journalists and influencers from Sweden, Norway, Denmark and Finland, attended this prestigious event along with the French Ambassador.
The aim was to create a special gastronomy-themed event for key contacts, to enable us to raise our destination's profile in Nordic markets, which offer massive development potential. It also provided an opportunity to deliver a presentation on the Cité Internationale de la Gastronomie of Lyon and announce the launch of the La Vallée de la gastronomie in 2020.
Following a presentation about Lyon and its region, the 65 participants got to know one another during a networking aperitif, and were then treated to a dinner created by Olivier Couvin, chef at the 3* Bocuse restaurant and Meilleur Ouvrier de France, who prepared some of Paul Bocuse's signature dishes.