The trade show takes the form of a workshop, with more than 50 meetings over 3 days, featuring Hosted Buyers who come from the UK, European and international market to learn about European destinations.
In total, around 200 exhibitors and just as many hosted buyers were able to meet during the event.
Blanche had some compelling arguments to convince them of Lyon’s calibre, including a whole host of new luxury hotels (Boscolo Exedra and InterContinental Grand Hôtel-Dieu), as well as the recently opened Cité Internationale de la Gastronomie.
A great opportunity for Lyon to promote its business tourism industry to event agencies, associations and businesses.
Further information on M&I Forum Muscat
Further information on Lyon for Events (Lyon Convention Centre, Eurexpo, La Sucrière, Matmut Stadium)