This business tourism trade fair is one of the most important in the MICE industry calendar, with over 3,000 exhibitors.
Over a hundred buyers looking for the most attractive destinations visited the Lyon stand, which was to be found in the France sector, and 22 concrete event projects for Lyon were recorded.
Part of the Atout France stand also gave exhibitors in the France sector the opportunity to deliver presentations showcasing Lyon’s merits to buyers.
Each day at noon, a cooking show was hosted to present the city’s gastronomic delicacies, with the stand being transformed into a Lyon bouchon restaurant for the event.
Further information on ITBM World
Further information on:
- Lyon Convention Centre
- Sofitel Lyon Bellecour
- Boscolo
- InterContinental Lyon Hôtel-Dieu